Finnaction Oy was founded in 2017 to provide year-round outdoor activities and experiences in Oulu, Finland.
The company was born out of hobbies and passions that evolved into professional expertise. We take great pride in our local knowledge of Oulu and the natural beauty of Northern Finland – and we wanted to offer everyone the opportunity to experience them firsthand.
Starting in 2022, we had the opportunity to take part in designing our new facilities in the Nallikari Aalto hotel building. In February 2024, we celebrated the grand opening of our new Experience Center and Equipment Rental Shop, located right by the sea, just in front of Nallikari beach.
Today, our operations are based by the sea: our Experience Center and rental shop are located on the street level of the Nallikari Aalto hotel, and we also operate a rental container along the scenic Mustasalmi channel nearby.
Our guides are professionally trained in various fields and have strong expertise in outdoor program services and tourism. For them, providing nature experiences and professional guidance is a true passion. Safety is always our top priority – our equipment are high-quality and well-maintained, and our partners are carefully selected, reliable local operators. Our solid experience in organizing outdoor adventures ensures safe and enjoyable moments in nature.
Our mission is to make Oulu a unique travel destination where visitors can enjoy authentic, nature-focused outdoor experiences. The gem of Oulu, the Nallikari area, offers natural beauty right next to the city and is just a short drive from Lapland. Through international tourism, we aim to bring new vitality to the region.
In winter, the frozen and fish-rich sea creates the perfect setting for unforgettable experiences. In summer, Nallikari’s beach and sea area invite visitors to enjoy a wide range of water activities and a peaceful connection with nature – all just moments away from the lively and culturally rich city of Oulu.
Our services are always personal – we are not a mass tourism destination. Our passionate guides know the area’s best routes and hidden gems, ensuring that our guests experience the authentic and nature-connected spirit of Oulu at its finest.
We warmly welcome traveler groups, individual adventurers, and company teams. Individual customers can easily book our services directly through our website – simply check the calendar for available times and make your reservation!
We work in close cooperation with other businesses operating in the Nallikari Aalto hotel building. Under the same roof, you’ll find quality accommodation, saunas, hot tubs and jacuzzis, restaurant services, as well as physiotherapy and massage.
If you're looking for experiences in Oulu’s beautiful nature, we’ll make sure your wishes come true – with professionalism and a touch of humor.
Our staff:
Jarkko Auno
CEO, founder, guide
(+358) 400 234 827
jarkko.auno(at)nallikarisafaris.fi
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I am a passionate entrepreneur. Working in a family business since childhood has provided a strong foundation for my entrepreneurial journey. A professional qualification in entrepreneurship, training in managing a growth company, and a deep interest in customer service, service development, event planning, and preparing various reports and financial calculations have all contributed to building a successful business.
My dream is to make our company the most recognized provider of authentic, nature-focused outdoor experiences in Oulu. I want the best people in Oulu to be working on our team.
I am also passionately involved in developing tourism in the Oulu region and serve on the board of Visit Oulu, the local tourism development organization.
In addition, I’m a passionate sport and competition angler with over 30 years of experience. My greatest fishing passion is targeting large – even some of Finland’s largest – northern pike from my secret local fishing spots. I spend a large portion of my free time chasing this majestic predator.
I’m always happy to take you fishing personally – in my opinion, Oulu is a dream destination for anyone passionate about catching trophy-sized pike.
I love Oulu and never want to move away. I founded our company to give our customers the same opportunity to experience the nature of Oulu that I’ve had myself. I’m doing this for you!
Qualifications and achievements:
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Official vocational qualification in entrepreneurship.
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Qualification in managing a growth company.
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Winner of Finland’s largest pike fishing competition, HK Open, in spring 2023 and spring 2024.
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Certified kayaking instructor.
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Operator of charter boats (Finnish certification).
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Completed board governance training for company leadership.
Aksu Mikkola
Chief Operating Officer, Rental Manager, Certified Kayaking Instructor, Certified Nature Guide
aksu.mikkola(at)nallikarisafaris.fi
Pasi Pieniniemi
Head Guide, Certified Nature Guide, bird and photography enthusiast.
Elia Luukkonen
Key Account Manager, International Clients, Sales and Customer Service
Juha Aitta
Certified Fishing Guide
Sirpa Törmä
Cultural Guide
Herkko Haussalo
Guide and Rental Assistant
Juho Salminen
Guide and Rental Assistant
